Employer Branding + AI

Turn your people into your best talent attraction channel

Spot the natural ambassadors in your workforce, train them and activate them on LinkedIn. Measure their impact on brand visibility and talent attraction every month.

7 days free No card to get started Nothing to install
ScoringMy Employer Branding platform
+2.5M
impressions/mo
-38% CPA
per hire
Analysis without login No scraping Economic impact in € AI-powered activation GDPR compliant
How it works

A cycle that strengthens your employer brand month after month

It's not a one-off campaign: ScoringMy measures your current employer brand, detects ambassadors, activates them and measures the impact on visibility and applications again.

01
Measure

Measure

We analyze your workforce's public activity on LinkedIn. You see where your employer brand stands today, with no login.

02
Detect

Detect

We identify the employees who already build reputation and can attract talent naturally.

03
Activate

Activate

Training and AI tools so they post authentic content that conveys culture, purpose and pride.

04
Measure again

Measure again

Impressions, employer-brand visibility and inbound candidates. Track the improvement and repeat the cycle.

What moves the needle

Authentic content that attracts talent, not corporate marketing

Candidates don't believe campaigns. They believe what employees say. ScoringMy helps your workforce post real content, in their own voice, that shows what it's like to work at your company.

AI content generation

Their voice, not HR's

ScoringMy's AI learns each person's tone and helps them post content in their own style. No cloned corporate messages: human content that actually attracts candidates.

  • Truly their own voiceContent in the person's tone, not generic paraphrasing.
  • Culture and purposeEvery corporate post adapts to each person's style and sounds authentic.
  • Humanizes the brandEvery post includes the person's own reflection or opinion that connects with candidates.
  • Corporate checkVerifies that each post meets your red lines before publishing.
AI content generation and own-voice content in ScoringMy
Personalized training

Train your ambassadors and attract the talent you want

Videos, case studies and personalized challenges so every employee feels confident posting. Monthly tips so their profile reflects pride in belonging and attracts the talent you're looking for.

  • AI-powered trainingA learning path tailored to each profile's data.
  • Monthly tipsIndividual tricks every month to improve on LinkedIn.
  • Ideas and trendsNews and topics aligned with your culture to inspire their content.
Training and monthly tips in ScoringMy
For every professional

Tools to turn every employee into an ambassador

Everything each professional needs to project your employer brand on LinkedIn, all in one platform.

Individual progress

Their scoring and metrics month by month to see how they progress as ambassadors.

Monthly improvement tips

Individual recommendations every month to keep improving.

Training + AI

A personalized learning path with AI support.

Adapted company culture

Your employer-brand messages, rewritten in each person's own voice.

Ideas and trends

Topics aligned with your culture to inspire their content.

Positioning as a thought leader

Posts that convey expertise and pride in belonging.

Visibility goals

Individual targets with tracking of their contribution to the brand.

And much more

Try it free for 7 days and find out.

Get started now →
Inside the platform

Everything you'll see each month

Swipe through the nine dashboards you get with every monthly report.

Results with ScoringMy

What an activated employer brand achieves

+3M
organic LinkedIn impressions/mo
-38%
cost per qualified hire
4x
more inbound applications to openings
+90%
of employees feel proud to share
+75%
improvement in engagement rate
Benchmark results observed in programs activated with ScoringMy. They vary depending on the starting point and how fully each company activates its program.
Comparison

Why ScoringMy is different

12 reasons it's the most complete Employer Branding and Advocacy platform on the market, and the only one that measures without login.

No login

We analyze public information: users don't need to log in.

Easy detection

Our AI detects the best ambassador candidates.

Competitors

Benchmark your ambassadors against external profiles.

Goals

Set targets for each ambassador and track their progress.

Tips & tricks

Individual tricks every month to improve on LinkedIn.

Training

Videos, case studies and personalized AI tools.

Framework

Define red lines and strategy to take away the fear.

Gamification

Rankings, contribution %, leaderboard and notifications.

Keeps it human

Content with the person's reflection or opinion to sound human.

Ideas

Personalized ideas and news to build reputation.

Voice

Content in their own voice or that of someone they admire.

Corporate

Every piece of corporate content adapts to the user's voice.

FeaturesScoringMyDSMN8GaggleAMPAmbassifyEveryoneSocialSprinklr
Market baseline — everyone offers
Share corporate contentYesYesYesYesYesYes
Gamification & internal leaderboardYesYesYesYesYesPartial
News & content ideasYesYesYesYesYesYes
Active-user analyticsonly employees who have logged inYesYesYesYesYesYes
AI to personalize content textYesYesYesNoYesYes
ScoringMy difference
Ambassador identificationautomatic detection from public data, no loginYesNoNoNoNoNo
Whole-company analysis without loginpublic data, no need to request employee accessYesNoNoNoNoNo
Individual profile scoringno login, based on the public profileYesNoNoNoNoNo
Media ValueScoringMy: whole company. Others: only logged-in usersWhole company
Industry benchmarkcomparison against companies in the same industryYesPartialPartialNoPartialPartial
Ranking vs. competitorscompany vs. company using public dataYesPartialNoNoNoNo
Own voice in personal contenttrue tone adaptation vs. generic paraphrasingYesBasic AIBasic AINoBasic AIBasic AI
AI LinkedIn profile improvementpersonalized recommendations to optimize the profileYesPartialNoNoNoPartial
Ambassador goalsindividual goal tracking per ambassadorYesNoNoNoNoNo
Personal content verificationautomatic review of users' own postsYesNoNoNoNoNo
Red lines% of posts that crossed the red linesYesNoNoNoNoNo
Communication territoriesanalysis of posts by territoryYesNoNoNoNoNo
Training personalized by profile dataYesNoNoNoNoNo
Yes Full feature
Yes ScoringMy: full
Only employees who granted access
Basic AI Generic paraphrasing
Partial Limited or enterprise only
No Not available

Build your employer brand from the inside

Try ScoringMy free for 7 days or book a demo and discover how your workforce can become your best channel for attracting talent.

ScoringMy
ScoringMy is provided as a third-party application and is not endorsed or affiliated with LinkedIn. It does not scrape or automate user behavior.