{"id":2415,"date":"2026-04-15T17:41:32","date_gmt":"2026-04-15T17:41:32","guid":{"rendered":"https:\/\/scoringmy.com\/?p=2415"},"modified":"2026-07-08T11:25:05","modified_gmt":"2026-07-08T11:25:05","slug":"how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition","status":"publish","type":"post","link":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/","title":{"rendered":"How to Compare Your Company&#8217;s and Your Employees&#8217; LinkedIn Presence Against the Competition"},"content":{"rendered":"<p>Many companies analyze their <a href=\"https:\/\/www.linkedin.com\/feed\/\">LinkedIn<\/a> presence in a vacuum. They look at their activity. They check whether some employees post. They watch whether the corporate page shows any movement. And from that, they try to draw conclusions.<\/p>\n<p>The problem is that this picture is always incomplete. Because on LinkedIn you aren&#8217;t only competing against your own inactivity. You&#8217;re competing against the visibility other companies, other executives, and other professionals in your sector are already building.<\/p>\n<p>That&#8217;s where benchmarking completely changes the quality of the analysis. Comparing yourself against competitors lets you stop asking &#8220;are we doing well?&#8221; and start asking something far more useful: &#8220;are we doing better or worse than the market we&#8217;re up against?&#8221;<\/p>\n<p>And that difference matters a great deal. It matters for communications. It matters for employer branding. It matters for sales. And it matters even more if your market is B2B and your professionals&#8217; reputation shapes how the client discovers you, evaluates you, and remembers you.<\/p>\n<p><a href=\"https:\/\/scoringmy.com\/en\/\">Scoringmy<\/a> has a real advantage here. It doesn&#8217;t stop at measuring your company. It lets you compare the whole organization against others, analyzing employees, active employees, executives, external rankings, and specific competitor profiles. And it doesn&#8217;t just measure volume or scoring. It also lets you dig into formats, content types, communication territories, red lines, economic impact, impressions, and monthly evolution.<\/p>\n<p>That turns benchmarking into something far more useful than a list of names. It turns it into a decision-making tool.<\/p>\n<p>In this article we&#8217;ll look at how to compare your company&#8217;s and your employees&#8217; LinkedIn presence against the competition, which layers of analysis really matter, which mistakes to avoid, and how to use that comparison to improve reputation, talent, and sales.<\/p>\n<h2>Table of contents<\/h2>\n<ul>\n<li><a href=\"#por-que-comparar\">Why comparing against competitors matters so much<\/a><\/li>\n<li><a href=\"#que-se-debe-comparar\">What you should actually compare on LinkedIn<\/a><\/li>\n<li><a href=\"#niveles-benchmark\">The 4 levels of benchmarking a company should work on<\/a><\/li>\n<li><a href=\"#empleados-vs-activos\">Why comparing the whole workforce isn&#8217;t enough<\/a><\/li>\n<li><a href=\"#directivos\">Why you should compare executives and sector leaders<\/a><\/li>\n<li><a href=\"#contenido-territorios\">What comparing content, territories, and red lines reveals<\/a><\/li>\n<li><a href=\"#funcionalidades-scoringmy\">How Scoringmy helps you run this benchmark<\/a><\/li>\n<li><a href=\"#usar-benchmark\">How to turn the comparison into real action<\/a><\/li>\n<li><a href=\"#errores\">Common mistakes when comparing against competitors<\/a><\/li>\n<li><a href=\"#faq\">Frequently asked questions<\/a><\/li>\n<\/ul>\n<h2 id=\"por-que-comparar\">Why comparing against competitors matters so much<\/h2>\n<p>A company can think it&#8217;s doing well on LinkedIn because it sees activity. It might have several employees posting, a few visible executives, and a corporate page with some movement. But without external comparison, that reading always falls short.<\/p>\n<p>Benchmarking provides context. It tells you whether your scoring is above or below the market. It shows you whether your executives are genuinely well positioned or only look visible inside your own bubble. And it helps you see whether certain competitors are building a reputational advantage you hadn&#8217;t yet spotted.<\/p>\n<p>This matters especially because LinkedIn functions as a competitive storefront. Prospective clients, candidates, and the market in general don&#8217;t only watch your company. They watch others too. They compare without saying so. They assess who sounds more expert, who communicates better, who has more authority, and who seems more active and solid.<\/p>\n<p>That&#8217;s why comparing against competitors isn&#8217;t a tactical obsession. It&#8217;s a way of understanding your real position in the market.<\/p>\n<h2 id=\"que-se-debe-comparar\">What you should actually compare on LinkedIn<\/h2>\n<p>Here many companies oversimplify again. They compare only followers. Or only post volume. Or only company page activity.<br \/>\nThat isn&#8217;t enough.<\/p>\n<p>A useful LinkedIn benchmark should combine several layers: scoring, activity, followers, engagement, economic impact, content type, frequency, thematic focus, the weight of original content, company mentions, and monthly evolution.<\/p>\n<p>At Scoringmy this shows up clearly. In the company view you can see total scoring and its pillars, the percentage of active employees, total followers of the company and of active employees, monthly impact, annual projection, average posts, ER, impressions, content format, content type, ER by content type, original content vs. reposts, the percentage that mentions the company, red lines, and communication territories.<\/p>\n<p>That changes the conversation considerably. It&#8217;s no longer just about seeing who posts most. It&#8217;s about understanding what kind of presence each company is building and the quality of that presence.<\/p>\n<h2 id=\"niveles-benchmark\">The 4 levels of benchmarking a company should work on<\/h2>\n<h3>1. Aggregate company comparison<\/h3>\n<p>This is the first level. The question here is simple: how does my organization stand against comparable companies?<\/p>\n<p>In this block it&#8217;s worth looking at aggregate scoring, the percentage of active professionals, total follower volume, estimated economic impact, monthly activity, and evolution.<\/p>\n<p>This level is useful for leadership, marketing, and communications because it shows whether the company is leaving a visibility lever unused while competitors are already exploiting it better.<\/p>\n<h3>2. Active employee comparison<\/h3>\n<p>This second level is much finer. Comparing entire workforces isn&#8217;t enough, because not everyone in a company communicates with the same intensity. What&#8217;s often most useful is comparing those who actually are active.<\/p>\n<p>That&#8217;s where real efficiency shows. What average scoring the active employees have, how many followers they concentrate, what economic impact they generate, and what quality of activity they build.<\/p>\n<p>This block helps a great deal in avoiding misleading conclusions. A company can have an enormous workforce and yet a very poor active base. Another can have fewer people, but put them to far better use.<\/p>\n<h3>3. Executive comparison<\/h3>\n<p>Here we get into an especially important layer. In many sectors, executive reputation carries enormous weight on LinkedIn. Not only institutionally, but commercially and for talent attraction too.<\/p>\n<p>Comparing executives means understanding whether your leaders are better or worse positioned than your competitors&#8217;. Not just in scoring, but also in activity, followers, ER, economic impact, content type, and thematic focus.<\/p>\n<p>That analysis adds a lot of value. Because it shows whether the market&#8217;s visible leadership sits inside your company or outside it.<\/p>\n<h3>4. Individual comparison of specific profiles<\/h3>\n<p>This is one of the most powerful and differentiating levels. Being able to compare specific profiles against others in the market changes the quality of the analysis.<\/p>\n<p>It isn&#8217;t just about saying &#8220;our marketing director posts less.&#8221; It&#8217;s about seeing precisely what scoring they have, how many followers they&#8217;ve gathered, what type of content they share, what percentage of their posts mention the company, which red lines they cross, which territories they work, and what economic impact they generate relative to equivalent profiles.<\/p>\n<p>This is where benchmarking goes from general to actionable.<\/p>\n<h2 id=\"empleados-vs-activos\">Why comparing the whole workforce isn&#8217;t enough<\/h2>\n<p>This point matters because many companies fall down here. They compare the organization&#8217;s total behavior and believe that gives them a complete competitive reading.<\/p>\n<p>The problem is that this comparison can hide what&#8217;s most relevant. If a large part of the workforce doesn&#8217;t post, mixing them with those who are active heavily dilutes the real signal.<\/p>\n<p>That&#8217;s why separating total employees from active employees is so useful. At Scoringmy this distinction is very clear, and it enables far more precise readings.<\/p>\n<p>A company can have an enormous workforce but a very weak active layer. Another can be smaller, but have a community of professionals that&#8217;s far more visible and effective. If you don&#8217;t separate those groups, the benchmark loses its value.<\/p>\n<p>Comparing active employees shows you who is really building a competitive advantage through people.<\/p>\n<h2 id=\"directivos\">Why you should compare executives and sector leaders<\/h2>\n<p>The executive comparison deserves its own section because it&#8217;s often the most sensitive and the most strategic.<br \/>\nExecutives don&#8217;t just represent the company. On LinkedIn they often embody its public reputation. The market watches what they say, how they say it, whether they have a point of view, whether they&#8217;re visible, whether they&#8217;re aligned with certain territories, and whether they come across as authorities or not.<\/p>\n<p>That&#8217;s why comparing executives against competitors yields powerful information. It shows whether your leaders are gaining or losing ground in visible reputation.<\/p>\n<p>It also lets you analyze something very useful: what kind of content those competing executives create. Whether they&#8217;re working opinion, vision, case studies, innovation, culture, impact, or topics tightly aligned with their company&#8217;s strategic territories.<\/p>\n<p>At Scoringmy this layer is especially interesting because the individual detail shows monthly scoring, scoring pillars, monthly impact, annual projection, impressions, original posts, ER, followers, formats, content types, the percentage that mentions the company, red lines, and communication territories.<br \/>\nThat lets you learn from a competitor without staying on the surface.<\/p>\n<h2 id=\"contenido-territorios\">What comparing content, territories, and red lines reveals<\/h2>\n<p>This is one of the most differentiating parts of benchmarking with Scoringmy. Many tools stop at activity, followers, and interaction. You go considerably further.<\/p>\n<p>Being able to analyze what content types a competitor creates, what formats they use, what percentage is personal, informational, corporate, or educational, and which communication territories dominate their posts, changes the usefulness of the analysis dramatically.<\/p>\n<p>Because you&#8217;re no longer comparing volume alone. You&#8217;re comparing strategy.<\/p>\n<p>That helps a great deal in answering the questions that really matter. Why is this company growing faster in visibility? Why do its executives connect better? Which topics are they occupying in the market? What balance do they strike between personal and corporate content? Which part of their activity clearly reinforces their positioning?<\/p>\n<p>And there&#8217;s another layer still. The red lines analysis shows what percentage of content falls outside the desired or permitted framework. That&#8217;s useful both for learning and for bringing more order to your own strategy.<\/p>\n<p>Because on LinkedIn it isn&#8217;t only about being visible. It&#8217;s about being visible with judgment.<\/p>\n<h2 id=\"funcionalidades-scoringmy\">How Scoringmy helps you run this benchmark<\/h2>\n<p>This is where your product has a clear advantage over more generic tools. Scoringmy doesn&#8217;t stop at measuring individual profiles or offering basic social analytics. It builds a much richer comparison system.<\/p>\n<h3>Aggregate company scoring<\/h3>\n<p>It lets you understand the organization&#8217;s overall level of maturity and compare it against others. It also breaks the scoring down by pillar, which helps you know whether the competitive gap lies in profile, activity, content, or followers.<\/p>\n<h3>External ranking<\/h3>\n<p>This view is especially valuable because it shows external profiles compared by scoring, percentage that mentions the company, ER, followers, original posts, monthly impact, and estimated impressions.<br \/>\nThat makes it very clear who&#8217;s gaining ground outside your walls, and why.<\/p>\n<h3>Individual detail on a competitor or executive<\/h3>\n<p>Here&#8217;s one of the big differentiators. You can see not only the profile&#8217;s general position, but also how it&#8217;s built.<br \/>\nWhat formats they use. Which content types dominate. What ER they achieve by type. How much original content they create. What percentage mentions the company. Which red lines they cross. Which territories they work. And which goals they meet or don&#8217;t meet.<\/p>\n<h3>Segmentation by group or department<\/h3>\n<p>This helps enormously in making the benchmark useful. Not every area competes the same way. You can compare the groups that actually matter for business, talent, or communications, rather than just global averages.<\/p>\n<h3>Month-on-month comparison and evolution<\/h3>\n<p>Real benchmarking isn&#8217;t a single snapshot. It&#8217;s an evolution. That&#8217;s why the time dimension matters so much. It shows whether the distance from the market is growing, shrinking, or holding steady.<br \/>\nAnd that&#8217;s decisive for making decisions.<\/p>\n<h2 id=\"usar-benchmark\">How to turn the comparison into real action<\/h2>\n<p>This is the key point. A benchmark isn&#8217;t much use if it stays in a report.<br \/>\nA useful comparison should help you make better decisions on at least five fronts.<\/p>\n<h3>1. Prioritize which profiles or groups to activate<\/h3>\n<p>If you see the biggest gap against competitors is in sales, leadership, or certain experts, you already know where to act first.<\/p>\n<h3>2. Adjust the content strategy<\/h3>\n<p>If you discover certain competitors are occupying territories you aren&#8217;t yet working, you have a clear lead on where to improve.<\/p>\n<h3>3. Improve executives&#8217; profiles and presence<\/h3>\n<p>If the benchmark shows your leaders are behind in visibility or focus, you have a clear signal to work on executive personal branding with more intent.<\/p>\n<h3>4. Activate ambassadors with better judgment<\/h3>\n<p>If you see certain internal profiles have better potential, you can use that information to identify ambassadors, give them access to their data, and activate them with training, AI, ideas, and follow-up.<\/p>\n<h3>5. Measure economic impact and efficiency<\/h3>\n<p>Comparing not just by scoring but also by economic impact helps you move from the aesthetic conversation to the value conversation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2416 aligncenter\" src=\"https:\/\/scoringmy.com\/wp-content\/uploads\/How-to-turn-the-comparison-into-real-action.png\" alt=\"How to turn the comparison into real action\" width=\"699\" height=\"466\" srcset=\"https:\/\/scoringmy.com\/wp-content\/uploads\/How-to-turn-the-comparison-into-real-action.png 1200w, https:\/\/scoringmy.com\/wp-content\/uploads\/How-to-turn-the-comparison-into-real-action-300x200.png 300w, https:\/\/scoringmy.com\/wp-content\/uploads\/How-to-turn-the-comparison-into-real-action-1030x687.png 1030w, https:\/\/scoringmy.com\/wp-content\/uploads\/How-to-turn-the-comparison-into-real-action-80x53.png 80w, https:\/\/scoringmy.com\/wp-content\/uploads\/How-to-turn-the-comparison-into-real-action-768x512.png 768w, https:\/\/scoringmy.com\/wp-content\/uploads\/How-to-turn-the-comparison-into-real-action-705x470.png 705w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/p>\n<h2 id=\"errores\">Common mistakes when comparing against competitors<\/h2>\n<p>The first is comparing followers alone. That metric on its own can be enormously misleading. It needs context.<\/p>\n<p>The second is comparing only the company and not its professionals. On LinkedIn, competition plays out largely through people, not just brands.<br \/>\nThe third is ignoring executives. In many sectors their visibility weighs far more heavily on reputation, talent, and business than it appears.<\/p>\n<p>The fourth is not going into content detail. Knowing who posts more is useful. Knowing what they&#8217;re posting and why it works is far more so.<br \/>\nThe fifth is benchmarking only once. Without follow-up, the comparison loses much of its force.<\/p>\n<h2>Compare better to position yourself better<\/h2>\n<p>On LinkedIn, it isn&#8217;t only the one who posts most who wins. The winner is the one who better understands their position relative to the market and acts with more judgment.<\/p>\n<p>That&#8217;s why competitive benchmarking matters so much. Because it gives you context. It helps you see opportunities. It shows you where you&#8217;re behind and where you can accelerate. And above all, it turns visibility into a far more strategic lever.<\/p>\n<p>Scoringmy adds a lot of value precisely there. Not just because it measures your company, but because it lets you compare it against others, dig into specific profiles, analyze executives, view territories and red lines, and translate all of that into far more useful decisions for communications, talent, and sales.<\/p>\n<p>And that&#8217;s the big leap: to stop looking at LinkedIn as a pile of posts and start treating it as a competitive field that can be measured, compared, and improved.<\/p>\n<h2 id=\"faq\">Frequently asked questions about competitive benchmarking on LinkedIn<\/h2>\n<h3>Why does comparing my company against competitors on LinkedIn matter?<\/h3>\n<p>Because without external context it&#8217;s very hard to know whether your presence is genuinely strong, or whether it only looks fine inside your own bubble.<\/p>\n<h3>What should I compare besides scoring?<\/h3>\n<p>Activity, active employees, executives, followers, ER, economic impact, formats, content types, communication territories, and red lines.<\/p>\n<h3>Why is it worth separating total employees from active employees?<\/h3>\n<p>Because comparing the entire workforce can dilute the real signal. Comparing active employees gives a better view of each company&#8217;s efficiency and visible maturity.<\/p>\n<h3>What does Scoringmy offer that other tools don&#8217;t?<\/h3>\n<p>Aggregate scoring, external ranking, individual detail on competitors and executives, content analysis, territories, red lines, economic impact, department segmentation, and monthly evolution.<\/p>\n<h3>What&#8217;s the point of comparing competitors&#8217; executives?<\/h3>\n<p>It helps you understand who is leading the sector&#8217;s visible reputation, which content works, and what positioning each company is occupying through its leaders.<\/p>\n<h2>Start comparing with more judgment<\/h2>\n<p>If your company wants to genuinely understand its position on <a href=\"https:\/\/www.linkedin.com\/feed\/\">LinkedIn<\/a>, measuring only what you do internally is no longer enough. You have to compare. And compare well.<\/p>\n<p>That&#8217;s where Scoringmy can help you see which company is best positioned, which executives are gaining visibility, which active employees are making the difference, and which content is building the most authority in your market.<\/p>\n<p><a href=\"https:\/\/www.scoringmy.com\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Scoringmy demo<\/a> and discover how to compare your company&#8217;s, your employees&#8217;, and your executives&#8217; presence against the competition with a logic far more useful for communicating, attracting, and selling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies analyze their LinkedIn presence in a vacuum. They look at their activity. They check whether some employees post. They watch whether the corporate page shows any movement. And from that, they try to draw conclusions. The problem is that this picture is always incomplete. Because on LinkedIn you aren&#8217;t only competing against your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Compare Your Company&#039;s and Your Employees&#039; LinkedIn<\/title>\n<meta name=\"description\" content=\"Learn how to compare your company&#039;s and employees&#039; LinkedIn presence against competitors: scoring, active employees, executives, content, and economic impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Compare Your Company&#039;s and Your Employees&#039; LinkedIn\" \/>\n<meta property=\"og:description\" content=\"Learn how to compare your company&#039;s and employees&#039; LinkedIn presence against competitors: scoring, active employees, executives, content, and economic impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"Scoringmy | Analitica Linkedin Perfiles Corporativos\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T17:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T11:25:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scoringmy.com\/wp-content\/uploads\/2026\/04\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/scoringmy.com\\\/#\\\/schema\\\/person\\\/5e2fd8004af1a6e42e53e6e3fe6557e7\"},\"headline\":\"How to Compare Your Company&#8217;s and Your Employees&#8217; LinkedIn Presence Against the Competition\",\"datePublished\":\"2026-04-15T17:41:32+00:00\",\"dateModified\":\"2026-07-08T11:25:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/\"},\"wordCount\":2610,\"image\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scoringmy.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/\",\"url\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/\",\"name\":\"How to Compare Your Company's and Your Employees' LinkedIn\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/scoringmy.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png\",\"datePublished\":\"2026-04-15T17:41:32+00:00\",\"dateModified\":\"2026-07-08T11:25:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/#\\\/schema\\\/person\\\/5e2fd8004af1a6e42e53e6e3fe6557e7\"},\"description\":\"Learn how to compare your company's and employees' LinkedIn presence against competitors: scoring, active employees, executives, content, and economic impact.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/scoringmy.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png\",\"contentUrl\":\"https:\\\/\\\/scoringmy.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png\",\"width\":1920,\"height\":1080,\"caption\":\"C\u00f3mo comparar la presencia en LinkedIn de tu empresa y tus empleados frente a la competencia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/scoringmy.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Compare Your Company&#8217;s and Your Employees&#8217; LinkedIn Presence Against the Competition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/scoringmy.com\\\/#website\",\"url\":\"https:\\\/\\\/scoringmy.com\\\/\",\"name\":\"Scoringmy | Software de embajadores empresa en LinkedIn\",\"description\":\"Evalua y Mejora tu Marca Personal de tus Empleados\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/scoringmy.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/scoringmy.com\\\/#\\\/schema\\\/person\\\/5e2fd8004af1a6e42e53e6e3fe6557e7\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96b0c4eabe874043bb1d79637957d8b99421d2d09c3c25f4e4779d89275c8d95?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96b0c4eabe874043bb1d79637957d8b99421d2d09c3c25f4e4779d89275c8d95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/96b0c4eabe874043bb1d79637957d8b99421d2d09c3c25f4e4779d89275c8d95?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/scoringmy.com\"],\"url\":\"https:\\\/\\\/scoringmy.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Compare Your Company's and Your Employees' LinkedIn","description":"Learn how to compare your company's and employees' LinkedIn presence against competitors: scoring, active employees, executives, content, and economic impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/","og_locale":"en_US","og_type":"article","og_title":"How to Compare Your Company's and Your Employees' LinkedIn","og_description":"Learn how to compare your company's and employees' LinkedIn presence against competitors: scoring, active employees, executives, content, and economic impact.","og_url":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/","og_site_name":"Scoringmy | Analitica Linkedin Perfiles Corporativos","article_published_time":"2026-04-15T17:41:32+00:00","article_modified_time":"2026-07-08T11:25:05+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/scoringmy.com\/wp-content\/uploads\/2026\/04\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/#article","isPartOf":{"@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/"},"author":{"name":"admin","@id":"https:\/\/scoringmy.com\/#\/schema\/person\/5e2fd8004af1a6e42e53e6e3fe6557e7"},"headline":"How to Compare Your Company&#8217;s and Your Employees&#8217; LinkedIn Presence Against the Competition","datePublished":"2026-04-15T17:41:32+00:00","dateModified":"2026-07-08T11:25:05+00:00","mainEntityOfPage":{"@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/"},"wordCount":2610,"image":{"@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/#primaryimage"},"thumbnailUrl":"https:\/\/scoringmy.com\/wp-content\/uploads\/2026\/04\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png","articleSection":["Sin categor\u00eda"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/","url":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/","name":"How to Compare Your Company's and Your Employees' LinkedIn","isPartOf":{"@id":"https:\/\/scoringmy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/#primaryimage"},"image":{"@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/#primaryimage"},"thumbnailUrl":"https:\/\/scoringmy.com\/wp-content\/uploads\/2026\/04\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png","datePublished":"2026-04-15T17:41:32+00:00","dateModified":"2026-07-08T11:25:05+00:00","author":{"@id":"https:\/\/scoringmy.com\/#\/schema\/person\/5e2fd8004af1a6e42e53e6e3fe6557e7"},"description":"Learn how to compare your company's and employees' LinkedIn presence against competitors: scoring, active employees, executives, content, and economic impact.","breadcrumb":{"@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/#primaryimage","url":"https:\/\/scoringmy.com\/wp-content\/uploads\/2026\/04\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png","contentUrl":"https:\/\/scoringmy.com\/wp-content\/uploads\/2026\/04\/Como-comparar-la-presencia-en-LinkedIn-de-tu-empresa-y-tus-empleados-frente-a-la-competencia.png","width":1920,"height":1080,"caption":"C\u00f3mo comparar la presencia en LinkedIn de tu empresa y tus empleados frente a la competencia"},{"@type":"BreadcrumbList","@id":"https:\/\/scoringmy.com\/en\/how-to-compare-your-companys-and-your-employees-linkedin-presence-against-the-competition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/scoringmy.com\/"},{"@type":"ListItem","position":2,"name":"How to Compare Your Company&#8217;s and Your Employees&#8217; LinkedIn Presence Against the Competition"}]},{"@type":"WebSite","@id":"https:\/\/scoringmy.com\/#website","url":"https:\/\/scoringmy.com\/","name":"Scoringmy | Software de embajadores empresa en LinkedIn","description":"Evalua y Mejora tu Marca Personal de tus Empleados","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoringmy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/scoringmy.com\/#\/schema\/person\/5e2fd8004af1a6e42e53e6e3fe6557e7","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/96b0c4eabe874043bb1d79637957d8b99421d2d09c3c25f4e4779d89275c8d95?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96b0c4eabe874043bb1d79637957d8b99421d2d09c3c25f4e4779d89275c8d95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/96b0c4eabe874043bb1d79637957d8b99421d2d09c3c25f4e4779d89275c8d95?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/scoringmy.com"],"url":"https:\/\/scoringmy.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/posts\/2415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":1,"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"predecessor-version":[{"id":2417,"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/posts\/2415\/revisions\/2417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoringmy.com\/en\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}