We measure the public activity of your entire workforce and your competitors. No employee logins, nothing to install and 100% public data. We spot your thought leaders, activate them and prove the return.
How we measureWe don’t ask your employees to sign up or hand over their credentials. We work with what’s already public, and that changes what you can know.
You don’t need anyone’s username or password. We analyse your whole workforce from day one, with nothing to install and no permission needed to start.
Only information anyone can see on LinkedIn. No scraping and no automation of user behaviour. Fully GDPR-compliant.
Because it’s public data, we measure your competitors too. Advocacy isn’t only about looking inward: it’s knowing where you stand against the market and how you’re progressing.
Four levels of measurement, from the full picture of your company down to the detail of each thought leader. Each level answers a different question.
We analyse a full year of activity from your company’s professionals. It’s your baseline: it spots the brand advocates and thought leaders you already have, whether or not they post on your behalf.
We measure your competitors’ active professionals to pinpoint your real position in the market, and we analyse your key executive peers every month. You know where you stand and how you’re progressing against your rivals.
All the monthly activity of the professionals you invite to become brand advocates and thought leaders, in a single view. The pulse of your programme, month by month.
All the data for each thought leader, with personalised tips to improve their presence and visibility. So every professional knows exactly what to do next.
On top of the detection data we apply layers of analysis no one else has: communication territories, red lines and advanced analysis of every piece of content published.
See who wins the battle to own each communication territory in the market. Thematic analysis after publication, never prior censorship.
A clear communication framework gives people the confidence to take part. Our content never crosses the red lines, and you can see instantly if any post did.
Discover what your thought leaders talk about on their profiles. With annual analytics active, you know what % of that content maps to your communication territories and how many crossed a red line. We analyse every post written by every professional.
Compare your executives with other profiles in the market. Key to knowing where they stand out and what they talk about. Add as many competitors as you like: it’s public data.
Measurement only matters if it drives action. Targets, usage metrics and rankings turn data into tracking and motivation, inside the company and against the market.
Set presence and visibility goals for each person and team. The way to steer the programme towards the return on investment you expect.
Measure who uses the platform and progresses through the training. You know who’s committed to the programme and who needs a nudge.
To gamify the experience and reward the best. Overall and by-department rankings, so healthy competition lifts the whole team.
Own the executive conversation vs your competitors. Overall and by department, measuring yourself against the market and not just against yourself.
All this analytics spots the potential. But a thought leader is built: with training and with content in their own voice. That’s where the thought-leader toolkit lives — a method with more than 120 video classes and AI tools that don’t churn out generic copy-paste, but personal and corporate content in their own voice.
See AI Training & Content →
Detecting, understanding and activating is all well and good. But in the end you have to prove the return. That’s why we translate your professionals’ organic activity into media value.
We estimate the economic value your professionals’ posts generate, based on reach, engagement and a benchmark CPM. It turns LinkedIn activity into pounds.
With targets per person and team, you steer the whole programme towards improving presence and visibility so you hit the return on investment you’ve set.
The questions we’re asked most about how we measure and analyse your company’s LinkedIn activity.
Yes. Scoringmy analyses the public activity of profiles, so it doesn’t need anyone’s username or password. This lets you analyse your whole workforce, and your competitors too, from day one — with nothing to install, no scraping and full GDPR compliance.
Annual measurement analyses a full year of activity from your own company’s professionals to establish a baseline and spot your advocates and thought leaders. Half-yearly measurement focuses on your competitors’ active professionals and repeats every six months to pinpoint your position in the market and how it evolves.
Communication territories are the big themes your market competes over; we measure who wins the battle to own each one. Red lines are the framework that defines what shouldn’t be communicated. Both are analysed after publication, never as prior censorship: a clear framework gives professionals the confidence to take part.
We analyse every post written by every professional. You discover what your thought leaders talk about on their profiles and, with annual analytics active, what percentage of that content maps to each communication territory and how many crossed a red line.
Yes. With individual competition you add as many executives from the market as you like and compare them with your own. It’s key to knowing where they stand out and what they talk about. As it’s public information, you don’t need anyone’s permission.
It’s an estimate of the economic value your professionals’ posts generate, calculated from reach, engagement and a benchmark CPM. It lets you translate organic LinkedIn activity into pounds and prove the return on investment of an advocacy programme.
They gamify the experience and reward the best. There are internal rankings for your workforce and external ones against the market, both overall and by department. The leaderboards show the top performers for each KPI so you know who leads on every metric and can recognise them.
Book a demo and we’ll show you, using your own public data, who in your workforce can become a thought leader and where you stand against your competition.