AI content generation that always respects three things: their style, their communication pillars and your company's red lines. Plus a manager so Communications can write for your executives without losing anyone's voice.
From their own idea to the content the company uploads, by way of the ideas we serve them every week. Everything comes out in their style, on their subjects and inside the brand's framework.
Every week we serve them ideas ready to publish: news from their areas of interest, trends in their market, corporate content, opinion angles and educational pieces for their community. They pick one, add their view and publish in their style in two clicks.
Start from their own idea, a link, a document or an image and we write it in their style. For professional reflections we also take their strategic communication pillars and the company's territories into account.
The company uploads whatever content it wants, segmented by department or group. The employee gets a notification and shares it, but always rewritten in their style: that multiplies reach and works far better than copy-paste.
If the professional writes their post on their own, outside the platform, they can paste it in and check in seconds whether it fits the company's communication territories and red lines. It is a feature in its own right and we cover it in detail on its own page.
Our platform stands out for its analytics: spotting thought leaders, understanding territories and proving the return. Training and AI content are how all of that gets activated. Which is why we do not generate for the sake of it: every piece leans on what the analytics already know about each professional and about your market.
See LinkedIn Analytics →
It does not matter which block it comes from: everything generated follows these rules. It is what separates a genuine thought leader from an automated megaphone.
No generated content steps outside the company's communication framework. The red lines are non-negotiable.
We take their recent posts to learn their voice. And they can add more examples they feel comfortable with to fine-tune the result further.
Want to write like your CEO, or like Bill Gates? You can add different styles and hold a single tone whenever you need it.
We search the web for a real figure that supports their post, up to three per post. The detail that gives credibility and confidence to what they publish.
Every post can be adapted and regenerated with whatever instructions you give until it lands right.
This is AI-generated content: we recommend reviewing and editing every post before publishing it. The judgement is the professional's.
And on top of that, a content plan to store every piece, with a generated image or one of your own, so you keep track of what you are going to publish and what you already have.
Six ways to illustrate content, so every post catches the eye without stepping outside the professional's identity.
In their profile, each person defines the field they want to be known for, their communication pillars and their keywords. But also their visual identity: colours, typefaces and key elements, so every piece carries their mark.
A leadership team has no time to write on LinkedIn, yet theirs is the voice that carries most weight. With Scoringmy, Communications writes for them without the content ceasing to sound like them.
The team generates the content from the platform using each executive's style: their voice, their pillars and their keywords, not a shared template.
It reaches them for review. They edit it if they want to change something, or approve it as it is. The final call is always theirs.
Approved content is saved in the content plan, with its image if it has one, ready to publish whenever the moment comes.
The executive, or whoever manages their profile, publishes or schedules it from LinkedIn whenever it suits them. Scoringmy publishes for nobody.
Content leaves the platform ready to go, but a person always does the publishing from their own account. We do not ask for LinkedIn credentials, we do not schedule posts on anyone else's profile and we do not automate any user's behaviour.
The administrator chooses which profiles they work on: a group of executives, a committee, the spokespeople for a region. Each keeps their own style settings, so two posts written by the same person in Communications come out different, because different people sign them.
All the training and all the content point at the same place: each professional building authority of their own. And the more of a thought leader they are, the better they amplify your company's message. You both win.
What we get asked most about how content is generated and who controls it.
Like the person. We take their recent posts to learn their style and they can add more examples to refine it. They can also bring in different writing styles and hold a single tone whenever they need to. The goal is to build their voice, not replace it with corporate copy-paste.
In two ways. Generation never crosses the company's red lines. And if the professional writes their own post, they can paste it into the corporate check to see whether it speaks to the defined territories or steps outside the strategic framework before publishing.
Every week we serve personalised ideas to publish: news from their areas of interest (international or local, the user decides), market trends, corporate content, opinion and educational pieces. We also send a weekly email with ideas ready to publish in two clicks.
Yes. We search the web for a real figure that supports the post, up to three per post. It is a differentiator that gives credibility and confidence to what you publish.
Yes, content can be written in any language. And every post comes with an advanced image manager offering six formats: quote, key points, infographic, concept, illustration and photo.
Yes. An administrator can generate content for the profiles assigned to them, for example a leadership team, and every piece comes out in that person's configured style, not in a shared corporate tone. The executive receives it, edits or approves it, and it is saved in their content plan. A person always does the publishing from LinkedIn: Scoringmy does not connect to LinkedIn, does not ask for credentials and never publishes on anyone's behalf.
Book a demo and we will show you how content is generated in each professional's voice, how Communications writes for the executives and how everything stays inside your brand's framework.