Spot the natural advocates in your workforce, train them and activate them on LinkedIn to project your culture. Measure and prove the ROI of your employer brand every month, with no employee logins.
Data to improve, training that genuinely sticks and authentic content that attracts talent. The three work together.
Each professional sees their scoring and metrics month by month, with improvement tips and gamification to grow a little each day and know where to focus.
This isn’t generic theory: the pathway adapts to each profile’s metrics, with videos and AI tools to genuinely improve, at their own pace.
Authentic content in each person’s voice that projects culture and purpose. No cloned corporate messages, no paraphrasing.
A strategy that repeats and improves every month
Analyse the public activity of your whole workforce.
Compare your employer brand with your rivals’.
Discover who attracts talent naturally.
Define each advocate’s goals and their programme.
Add your professionals to the programme in one click.
4 training modules and AI tools for each of them.
Bring your brand messages to each thought leader.
Suggests topics aligned with your company culture.
Creates posts in each person’s own style.
Visibility, candidates and improvement. Then repeat each month.
You define the strategy once. scoringMy handles the rest, month after month.
Candidates don’t believe campaigns: they believe what employees say. scoringMy’s AI learns each professional’s tone and helps them publish human content that shows what it’s really like to work at your company.
Not just theory: the pathway adapts to each profile’s metrics, with short videos and AI tools at every step to genuinely improve.
Optimise photo, headline, ‘about’ and URL based on their profile data.
Define their positioning as a thought leader and their area of expertise.
Learn to create posts in their voice that generate reach and interaction.
How to converse, build a network and turn presence into opportunities.
The intelligence layer that spots your advocates and proves the ROI. With 100% public data we analyse your whole workforce and benchmark it against your sector, without asking anyone for access.
Everything each professional needs to project your employer brand on LinkedIn, within the same platform.
Their scoring and metrics month by month to see how they progress.
Individual recommendations each month to improve.
Personalised learning pathway with AI support.
Your brand messages, rewritten in their own style.
Topics aligned with your culture to inspire them.
Posts that project experience and pride.
Individual goals with tracking of their contribution.
Visuals to boost the engagement of their posts.
A taste of what you’ll see each month. The analytics that spot the advocate and the content that projects your culture.
Benchmark results observed in programmes activated with scoringMy. They vary depending on each company’s starting point and level of activation.
It’s not just another marketing tool. It solves what really keeps a talent leader up at night.
Go from ‘intangible’ to data: impressions, spontaneous candidates, cost per hire and sector benchmarks to defend your budget.
The AI spots who already projects your culture, with no logins and no committees. You activate the people who really move the needle.
Red lines and content checks: your advocates publish freely, but always within the framework you define.
Each professional builds their reputation with your help. The more of a thought leader they become, the further your company message travels.
Data-driven pathway, short videos and AI tools: your workforce learns to publish with confidence, without depending on HR.
Public data only, no scraping and no account access. Peace of mind for your board and your legal team.
See how scoringMy differs from DSMN8, Sociabble, EveryoneSocial or GaggleAMP, capability by capability.
See full comparison →The questions talent leaders ask most about measuring and activating their employer brand.
Employer branding is a company’s reputation as a place to work: what professionals think, say and feel about working there. A strong employer brand attracts better talent, reduces turnover and lowers the cost of hiring. Today it’s built mainly on LinkedIn, and the most credible voice isn’t the company page but its own employees. scoringMy measures that employer brand with public data and activates it by turning your workforce into advocates.
It’s a platform that helps you build, activate and measure your employer brand, usually by activating employees as advocates on LinkedIn. Unlike a generic marketing tool, good employer branding software spots the natural advocates, trains them, gives them tools to publish authentic content and measures their impact on talent attraction. scoringMy does this from 100% public data and with no employee logins.
An effective employer brand strategy follows a cycle: first you measure where your reputation as an employer stands on LinkedIn today; then you spot the employees who already project your culture naturally; you invite them, train them and give them AI tools to publish in their own voice; you define a communication framework with red lines; and finally you measure the impact on visibility and applications again. scoringMy automates the whole cycle and gives you a monthly report on how it’s progressing.
When it’s your own professionals talking about the company, the message gains credibility: candidates trust an employee more than a corporate advert. Employee-led employer branding multiplies organic reach (a workforce reaches far more people than the company page), attracts spontaneous applications, reduces the cost per hire and, along the way, strengthens your commercial brand and sales, because those same thought leaders project authority in their sector. It’s an asset you already have; you just need to measure and activate it.
Employer brand ROI is measured with concrete data: organic impressions generated by your workforce, visibility growth, spontaneous candidates, cost per qualified hire and benchmarks against companies in your sector. scoringMy also translates that activity into an estimated economic impact in pounds, so an HR leader can defend the employer branding budget with figures, not intangibles.
Your commercial brand speaks to customers; your employer brand speaks to your current and future employees. Although they’re different, they reinforce each other: an employee who is a thought leader in their sector attracts talent and, at the same time, projects the commercial brand with more credibility. That’s why scoringMy doesn’t separate the two worlds: it helps each professional build their reputation, which benefits both your employer branding and your business.
No. Unlike other employer branding tools, scoringMy analyses only public LinkedIn activity. It requires no login or access to your employees’ accounts, which makes GDPR compliance easier and lets you analyse your whole workforce (and the competition) from day one.
You define a communication framework with strategic territories and red lines. The platform checks that each piece of content respects them and shows you the percentage of posts that fall outside the framework, with no prior censorship: the analysis is done on what’s already published. So your advocates publish freely, but always within the limits the company sets.
Start with the free 7-day trial, no card required: we measure where your employer brand stands today, spot your best advocates and give you an activation plan. You can also book a personalised demo to see how it would fit your company and your sector.
Try scoringMy free for 7 days or book a demo and discover how your workforce can become your best channel for attracting talent.