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Commercial Proposal · Scoringmy · Employee Advocacy
AI EMPLOYEE ADVOCACY PLATFORM
RENAULT IBERIA
Employee Advocacy Programme on LinkedIn · 12 months
01What is Scoringmy?
Scoringmy is the Advocacy platform that helps you boost communication, reputation, talent attraction and sales through the voices of your company's professionals.
It is the only platform that analyses the LinkedIn presence and activity of all your employees without requiring login or password. It benchmarks you against competitors. It automatically identifies the best potential ambassadors, trains them with videos and AI tools to improve their professional presence and personal brand. Scoringmy helps them generate content in their own writing style, always respecting brand guidelines.
📣
Communication
Amplify communication from your professionals to their networks
⭐
Reputación
Strengthen company reputation through authentic voices
🎯
Territories
Conquer the strategic communication territories for your brand
🤝
Talent
Attract and retain talent through your professionals' employer brand
💼
Sales
Boost sales with social selling from your commercial teams
02Current situation of Renault Iberia
Analysis of active LinkedIn professionals at Renault Iberia during May 2026. Compared with the Automotive industry average.
📊 Industry benchmark data: LinkedIn Spain Report · March 2026 · 346 companies analizadas · 36.539 profiles actives.
03Commercial Proposal
Service breakdown and investment summary for the annual programme.
Investment summary
04Return on Investment (ROI)
Projection of the economic impact generated by active professionals before and after the programme. Media Value represents the advertising equivalent of organic LinkedIn activity.
Programme KPIs
| Indicator | Actual | Target | % |
|---|
Methodological note: The monthly impact is taken from the actual activity for Mayo 2026. The projection is calculated by applying the growth ratio of each KPI to the base impact.
Economic Impact — Media Value
Estimated programme ROI
—%
The Media Value impact is calculated by estimating impressions against the average LinkedIn Ads CPM for the country.
05Roadmap — Advocacy Strategy
The programme is structured in up to 12 steps over 12 months, from the initial analysis to the annual impact measurement.
06Next Steps & Activation
| # | Action | Deadline |
|---|
07Platform Features
Full breakdown of capabilities available in each Scoringmy module.
| MY COMPANY | MY COMPETITORS | |||
|---|---|---|---|---|
| Features | Initial Analysis Annual |
Ambassadors Monthly |
Competitors Semi-annual |
Individuals Monthly |
| Identification & objectives | ||||
| Identification of Potential Ambassadors | ✓ | ✓ | — | — |
| Definición de Targets company | ✓ | ✓ | — | — |
| Activity & aggregate analysis | ||||
| % Active employees | ✓ | ✓ | ✓ | — |
| % Red Flag Posts (AI) | ✓ | ✓ | ✓ | ✓ |
| % Communication Territory Posts (AI) | ✓ | ✓ | ✓ | ✓ |
| Communication Territory breakdown (AI) | ✓ | ✓ | ✓ | ✓ |
| Economic impact € (Media Value) | ✓ | ✓ | ✓ | ✓ |
| Profile optimisation | ||||
| % with profile photo | ✓ | ✓ | ✓ | ✓ |
| % URL optimised · % headline · % company in headline · % About me | ✓ | ✓ | ✓ | ✓ |
| Avg & total followers | ✓ | ✓ | ✓ | ✓ |
| Scoring & activity | ||||
| Overall scoring & 4 pillars | ✓ | ✓ | ✓ | ✓ |
| Avg posts / month · % own vs repost · ER% · % tags company | ✓ | ✓ | ✓ | ✓ |
| % Content formats & typology (AI) | ✓ | ✓ | ✓ | ✓ |
| Individual content (ambassadors & individual competitors only) | ||||
| Monthly posts · Published content detail · Post ranking | — | ✓ | — | ✓ |
| Post detail with red flag (AI) · Keyword filter | — | ✓ | — | ✓ |
| Ranking position vs external profiles | — | ✓ | — | ✓ |
| Exclusivo ambassadors actives | ||||
| % Positioning growth (AI) · Monthly improvement tips | — | ✓ | — | — |
| Monthly leaderboard · Internal ranking · Monthly email report | — | ✓ | — | — |
| Training & personal brand | ||||
| Personal brand diagnosis · Own writing style analysis · Copy external style | — | ✓ | — | — |
| Personalised challenges · Classes & tutorials · AI profile improvement | — | ✓ | — | — |
| AI content generation | ||||
| Personalised content · Adapting corporate posts to my style | — | ✓ | — | — |
| Pre-publication post validation (red lines) | — | ✓ | — | — |
08Why is Scoringmy different?
12 reasons that make Scoringmy the most complete Employee Advocacy platform on the market.
No login required
We analyse public information — no employee login needed
Easy detection
Our AI identifies the best candidates to become ambassadors
Competitors
Benchmark external competitors against your ambassadors
Targets
Set goals per ambassador to track progress and contribution
Tips & Tricks
Monthly personalised tips to improve each ambassador's LinkedIn presence
Training
We train everyone with videos, case studies and personalised AI tools
Framework
Define red lines and strategies to remove fear of communicating
Gamification
Rankings, contribution %, leaderboard, notifications and emails to motivate
We humanise
All content is generated with a personal reflection or opinion to humanise
Ideas
We provide personalised ideas and news to turn professionals into reputable voices
Own style
Content in their own writing style or that of a professional they admire
Corporate
Every corporate post you upload is adapted to each user's own style
| Features | Scoringmy | DSMN8 | GaggleAMP | Ambassify | EveryoneSocial | Sprinklr |
|---|---|---|---|---|---|---|
| Market baseline — all platforms offer | ||||||
| Share corporate content | Sí | Sí | Sí | Sí | Sí | Sí |
| Gamificación & leaderboard interno | Sí | Sí | Sí | Sí | Sí | Partial |
| News & content ideas | Sí | Sí | Sí | Sí | Sí | Sí |
| Active user analyticsemployees with login only | Sí | Sí | Sí | Sí | Sí | Sí |
| AI to personalise content text | Sí | Sí | Sí | No | Sí | Sí |
| Diferencial Scoringmy | ||||||
| Ambassador identificationautomatic detection via public dataos, sin login requerido | Sí | No | No | No | No | No |
| Full company analysis sin login LinkedInpublic data, no employee access required | Sí | No | No | No | No | No |
| Individual profile scoringno login, based on public LinkedIn profile | Sí | No | No | No | No | No |
| Media ValueScoringmy: whole company. Others: logged-in users only | Whole company | Solo login | Solo login | Solo login | Solo login | Solo login |
| Industry benchmarkcomparison against same-industry companies | Sí | Partial | Partial | No | Partial | Partial |
| Ranking vs competitorscompany vs company via public data | Sí | Partial | No | No | No | No |
| Genuine own-style contentreal adaptation to profile tone vs generic paraphrase | Sí | IA básica | IA básica | No | IA básica | IA básica |
| LinkedIn profile improvement AIpersonalised recommendations to optimise profile | Sí | Partial | No | No | No | Partial |
| Ambassador targetsindividual objective tracking per ambassador | Sí | No | No | No | No | No |
| Personal content verificationautomatic review of employee's own posts | Sí | No | No | No | No | No |
| Red lines% of posts that crossed red lines | Sí | No | No | No | No | No |
| Communication territoriespost analysis by territory | Sí | No | No | No | No | No |
| Personalised training based on profile data | Sí | No | No | No | No | No |
Sí Funcionalidad completa
Sí Scoringmy: funcionalidad completa
Login only Only for employees who have granted acceso a la plataforma
Basic AI Generic paraphrase, no adaptation to perfil real
Partial Funcionalidad limitada o solo en planes enterprise
No No disponible
10Executive Personal Brand Management Optional
Scoringmy offers a premium personal brand development service for the executive team. Beyond the ambassador programme, this module works individually on digital identity, professional positioning and high-impact content generation for each executive.
🔍 Personal Brand Diagnosis & Development
✓Personal brand scoring: diagnosis of current market value
✓LinkedIn scoring: presence benchmarked vs industry professionals
✓Positioning definition: 'I want to be a reference in…'
✓Personal marketing strategy: activating key levers
✓Content plan & ideas: strategic plan generation
✓Full LinkedIn profile optimisation
✓2 in-person or video coaching sessions
✍️ Personalised Content — 8 posts/month
✓Personalised content plan with proactive ideas
✓Direct line with ghost-writers via WhatsApp
✓Monthly ideation meetings with the executive
✓Writing 8 posts/month in the executive's own style
✓Multimedia design: images and video editing
✓Scheduling and direct publishing from the tool
✓Statistics & insights: evolution and benchmark vs market
Investment per executive
| Service | No. of executives | Price / person | Minimum |
|---|---|---|---|
| Diagnóstico diagnosis + 2 coaching sessions | 1.995 | One-off payment | |
| ✍️ Content generation 8 posts/month · ghost-writing, design, publishing & insights |
1 executive | €895/month | Min. 4 months |
| 2–3 executives | €795/month | Min. 4 months | |
| 4–10 executives | €695/month | Min. 4 months | |
| +10 executives | €595/month | Min. 4 months | |
The number of executives and contract duration are agreed individually. The proposal is personalised based on the executive team joining the programme.
11Frequently Asked Questions
Can I measure my employees without their permission?
Yes, as it is public information. In the initial analysis you will have access to all posts published by employees, but without showing who wrote each one. In the company settings you can confirm you have their consent — then you will see the detail of who wrote what. All aggregated data is always available.
Why do I get full detail on external profiles?
Porque no hay una relación contractual con ellos. Simplemente estamos analizando su información pública para que puedas comparar a tus ambassadors con esos profesionales externos in the sector.
Why is the data updated every month?
Because the analysis is not simple. We work with a semi-manual process supported by advanced AI analytics so you have all the key insights to improve your professionals' presence and visibility with quality data.
Can I start with a few ambassadors and scale up later?
Por supuesto. El objetivo es ir invitando cada mes a los potenciales ambassadors que te iremos identificando. Nuestra visión es que cualquier profesional es un medio y un potencial embajador de la marca: cuantos más, mejor.
Can I remove an ambassador?
Of course. Simply deactivate them from the employee management panel. That 'slot' becomes available to invite another potential ambassador.
What if I invite someone and they don't want to participate?
Often the best approach is to re-invite them in case they missed the email. If they definitely don't want to participate, you can remove them without issue, freeing their slot for another candidate.
Can ambassadors access the platform?
That is precisely the goal: to access the academy with personalised training, complete their challenges and use the content generation tools 100% adapted to their style and positioning.
Does generated content respect red lines?
Always. Once red lines are defined, all content generated with Scoringmy automatically respects them. Furthermore, if the ambassador writes on their own, they can also verify their content before publishing.
How is the economic impact or Media Value measured?
By knowing the author's followers and each post's interactions, we estimate the impressions generated. We compare them with the average cost per thousand impressions on LinkedIn Ads — that equivalent is the Media Value generated by your professionals' organic activity.
Get started now — 14 days free with 5 ambassadors!
No credit card. No commitment. Access in 2 minutes.
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Intellectual Property & Non-Affiliation Notice
Scoringmy is an independent professional network analytics and insights service. This service is not affiliated, associated, endorsed or sponsored by LinkedIn Corporation or any of its subsidiaries. The LinkedIn trademark, logo and trade name are the property of LinkedIn Corporation. The use of the LinkedIn brand on this site is solely for descriptive purposes to identify the platform that is the subject of our data analysis.
Personal Data Processing Notice
The profile information used comes from publicly accessible sources, such as LinkedIn and professional platforms. The purpose of this analysis is purely informational, aiming to provide insight into digital leadership and influence in the sector.
The processing of this personal data is based on our legitimate interest in conducting market research and trend analysis. We do not use automated or unlawful web scraping. The analysis is performed on public metrics to generate a report that contributes to sector knowledge.
