Measure and activate your employees' personal brand on LinkedIn. We analyze your entire workforce and your competitors, detect thought leaders and help them become one.
Why LinkedIn?Your professionals' personal brand already exists and reaches further than your corporate brand. The problem is almost no one measures or activates it. That's the opportunity.
The category was born to distribute the corporate message. scoringMy goes a step further: beyond sharing company content, it measures and activates each professional's personal brand. And a thought leader amplifies the company's message far more than a megaphone.
Advocacy isn't just looking inside your company: it's knowing where you stand against the market. scoringMy adds a layer of intelligence over public LinkedIn data that no one else offers as a living product feature.
The rest only measure whoever already enrolled. scoringMy scores employees who haven't enrolled yet using 100% public data. It answers the question the others leave open: who should be a thought leader?
You go from looking only at your internal data to benchmarking against the market: each executive against their rivals and your workforce against theirs, continuously, individually and in aggregate. Not a one-off report.
Measures whether what your professionals publish lands in strategic territories or crosses red lines. No prior censorship: thematic analysis afterwards on what's already published.
More than 120 video classes and AI tools (not just content generation) tied to each person's scoring. A gamified method to turn your professional into a thought leader in their market.
This is what companies achieve when they launch Scoringmy, area by area. Benchmark figures observed in activated programs.
Turn your workforce into an owned media channel: more organic reach, brand content that actually circulates and a measurable impact in euros.
Your workforce becomes your best talent-attraction channel. Authentic content that projects culture and lowers your hiring cost.
We buy from people before companies. Your reps gain visibility and credibility where your customers are: on LinkedIn.
Benchmark results observed in programs activated with Scoringmy. They vary with each company's starting point and level of activation.
A method that repeats and improves every month
Analyze the public activity of your entire workforce.
Compare your workforce with your rivals'.
Discover who has potential, enrolled or not.
Define each ambassador's goals and program.
Add your professionals to the program with one click.
120+ video classes and AI tools for each of them.
Bring the company message to every thought leader.
Suggests topics by their area and territories.
Creates posts in each person's own style.
Check the improvement and repeat the cycle each month.
You define the strategy once. scoringMy handles the rest, month after month.
Our score analyzes 4 pillars (profile, followers, activity and content), individually and in aggregate. It doesn't just measure what you publish: it measures your potential to become a thought leader. It's the basis on which we detect thought leaders, benchmark against competitors and measure improvement.
The variables that make a profile create a strong professional impression.
The size and quality of the network, benchmarked against the market.
Posting frequency and engagement level of each piece of content.
The quality of the content to improve reach and interaction.
Check the Top Executives rankings to see whether your professionals are there, and how they compare with the rest of the market on LinkedIn.
Two halves that need each other: the analytics, the intelligence layer that detects the thought leader, and the activation, that builds them. Analytics detects. Activation converts.
Potential scoring, thought-leader detection across the whole workforce, competitor analysis and territories. The intelligence no one else has.
Once the thought leader is detected, we build them: content in their own style (not the brand's), gamified training tied to their score and continuous measurement.
If your company wants to communicate, attract talent, sell or build reputation through its people on LinkedIn, you're in the right place.
Boost your company's communication through your professionals with greater trust, reach and effectiveness.
Analyze the performance of your company's ambassador programs. Improve every day.
Give your employees the tools to become thought leaders: the business wins and so do they.
We buy from people before companies. Increase your reps' appeal and interaction.
Analyze and benchmark your executives against their competitors for more presence and visibility.
Classic tools distribute the brand message. scoringMy does that and goes further: it gives your professionals the tools to gain reputation, communication and sales. And the more of thought leaders they become, the more they amplify your company's message.
Public activity of your company and your competitors, enrolled or not. Advocacy isn't just looking at yourself: it's knowing where you stand against the market.
Not just whoever already posts: it identifies who has what it takes to be a thought leader before you even ask them to take part.
A professional with authority carries your corporate message further and with more credibility than any brand page. You both win.
Your employees share company content, but rewritten in their style. AI at the service of their voice, not a generic copy-paste.
What we're asked most about measuring and activating your employees on LinkedIn with Scoringmy.
An employee advocacy platform helps employees share content on social media to increase the company's visibility and reputation. Most focus on distributing the brand message. scoringMy starts from a different idea: instead of using the employee as a megaphone for corporate content, it measures their personal brand with public data, detects who has the potential to become a thought leader in their sector and activates them with training and content in their own voice.
Classic advocacy platforms (DSMN8, Sociabble, EveryoneSocial, Apostle, GaggleAMP) exist to distribute and reshare brand content: they turn the employee into a megaphone. scoringMy does the opposite: it's an intelligence layer that measures each professional's personal brand, detects who has the potential to be a thought leader and helps them build their own voice. We don't hand out corporate posts; we build thought leaders.
It depends on what you're looking for. If you need to distribute and publish brand content across several networks, those distribution tools do the job. If what you want is to know who in your workforce can be a thought leader, benchmark against your competitors continuously and activate authentic personal brands on LinkedIn, scoringMy is the only one that does it with 100% public data and without the employee having to enroll first.
Yes. Scoringmy analyzes the public activity of profiles, so it doesn't need anyone's username or password. This makes it possible to analyze the whole workforce (and competitors too) from day one, without installing anything and without scraping, in compliance with GDPR.
The aggregate analysis of the whole company and of competitors is based on public information, so it is fully compatible with GDPR. To access an individual employee's own data, their explicit permission is requested: the person receives an email and agrees to receive their monthly analysis. Scoringmy does not scrape or automate users' behavior.
It's an estimate of the economic value generated by your professionals' posts, calculated from reach, engagement and a reference CPM. It lets you translate organic LinkedIn activity into euros and prove the return on investment of an ambassador program, something tools based only on activity metrics don't offer.
Scoringmy's AI analyzes the public activity of every profile and calculates a per-person score based on 4 pillars: profile, followers, activity and content. With that data it automatically identifies who already generates impact and who has the potential to become an ambassador, without you having to guess.
No. You only need to provide the LinkedIn profiles and Scoringmy handles the rest: every month it collects and organizes your professionals' activity and profile so you can see how they evolve, both individually and in aggregate.
Yes, in two ways. In aggregate, we compare your active employees with your competitors' and measure every six months to track the evolution. Individually, you can add as many of the competition's executives as you like and compare them with yours each month. As it's public information, you don't need anyone's permission.
Every project is tailored and built in blocks. First you decide whether you want your company's annual analytics to detect potential ambassadors. Then, how many ambassadors you want to invite to become thought leaders, from €10/ambassador per month (including individual competitor tracking from €4/month per competitor). And finally, whether you want a half-yearly competitor analysis of active competitors, priced according to the number of active employees to analyze. Write to us and we'll tailor it to your case.
No. Scoringmy is offered as a third-party application and is not endorsed or backed by LinkedIn. It does not scrape or automate users' behavior: it relies on the analysis of public information.
Try Scoringmy free for 7 days or book a demo and discover the real impact of your professionals on LinkedIn.