We buy from people before we buy from companies. Turn your sales team into trusted voices on LinkedIn: content in their own style, real relationships and a quality profile that makes buyers come looking for them. No automation, no mass emails.
The buying decision starts long before the first call, with research on LinkedIn. And there, a professional’s content carries more weight than any company page.
90% of B2B decision-makers never respond to a cold message. Social selling isn’t about automating or sending more emails: it’s about building trust before you ask for anything.
It’s not magic: it’s a system. Your team grows its follower base, positions itself as expert and keeps the conversation going throughout the entire B2B buying cycle.
A profile that sells itself and builds trust the moment someone visits.
They publish with their own judgement and gain visibility in their sector.
Qualified followers grow and the customer comes looking for them.
They guide the buyer with content right up to the final decision.
They stay present after the sale to win repeat business and referrals.
It’s proven: taking a professional’s scoring into the 55–70 range delivered a 26% increase in qualified lead generation. This isn’t empty visibility: it’s pipeline.
Social selling stands on content. scoringMy’s AI learns each professional’s tone and helps them publish in their style, with no templates and no automation that burns the brand. Your team brings the judgement; we bring the speed.
We teach your team to turn their personal brand into a sales engine, but we don’t leave them in the dark. Every month you see each salesperson’s scoring, their metrics and their improvement tips so they grow a little more.
Within the same platform, each salesperson has their own tools to become a thought leader and generate pipeline.
Their thought-leader metric and progress month by month.
Sales posts in their style, without starting from scratch.
More qualified followers from their target sector.
Their position against other key professionals.
A pathway to selling from their personal brand.
Topics from their sector to keep the conversation going.
Individual goals with impact tracking.
Presence throughout the entire B2B buying cycle.
A taste of what each salesperson sees. The analytics that measure their progress and the content that generates pipeline.
Sources: LinkedIn Sales Solutions, Edelman-LinkedIn, Harvard Business Review and scoringMy’s own data. Results vary depending on the starting point and level of activation.
See how scoringMy differs from DSMN8, Sociabble or automation tools, capability by capability.
See full comparison →The questions B2B sales and marketing leaders ask most.
Social selling is the practice of using your profile and content on social media (LinkedIn above all) to build relationships with potential customers, earn credibility in your sector and generate pipeline before any sales message. It’s not about selling at the first attempt, but about being present and adding value so that, when the buyer is ready, your team is on their radar. scoringMy measures that presence and helps you activate it with training and content.
Because we buy from people before we buy from companies. LinkedIn’s algorithm prioritises content from personal profiles up to 5 times more than company pages, and buyers trust what a professional says more than a corporate message. A salesperson with a strong personal brand is 6 times more likely to have a buyer engage with them. That’s why pipeline is built from the people on your team, not from the logo.
Effective social selling isn’t automation: 90% of B2B decision-makers never respond to a cold message. The key lies in three things: a quality profile that builds trust, content published in each salesperson’s own voice that makes them visible, and real relationships built over time. scoringMy gives your team the training and AI tools to generate that content in their style, without falling into templates or mass messages that burn the brand.
The B2B buying cycle is long: a buyer consumes an average of 13 pieces of content before talking to sales, and 75% research on social media before deciding. If your team publishes valuable content and becomes a thought leader, they enter that research: the customer knows them, trusts them and seeks them out. At scoringMy it’s proven that taking a professional’s scoring into the 55–70 range delivered a 26% increase in qualified lead generation.
The SSI is LinkedIn’s score (0–100) that measures your social selling across four pillars: professional brand, finding the right people, engaging with insights and building relationships. A high SSI is associated with 45% more opportunities and a 51% higher likelihood of hitting quota. You improve it with an optimised profile, consistent publishing of relevant content and genuine interaction. scoringMy’s scoring measures these same behaviours and tells you exactly what to improve each month.
With metrics that connect to pipeline, not vanity: qualified follower growth, reach and impressions, leads generated, opportunities created and, ultimately, sales. scoringMy gives you each salesperson’s scoring, progress and contribution every month, so you can link LinkedIn activity to real business results.
It doesn’t replace it, it supercharges it. Social selling makes outreach arrive ‘warm’: when your salesperson contacts someone who already knows their content and profile, response rates soar compared with cold outreach. Your team keeps selling, but starts from relationships already built and a credibility that shortens the sales cycle. It’s selling better, not selling differently.
Try scoringMy free for 7 days or book a demo and discover how social selling done right fills your pipeline with qualified leads.