Nuevo generador de contenido para LinkedIn: de la página en blanco al post publicado

Scoringmy’s New LinkedIn Content Generator: From Blank Page to Published Post

When we look at how Spanish professionals show up on LinkedIn, we keep running into the same number: over 94% of a company's potential is switched off. Most employees never post. It's easy to read that as a lack of interest. Our experience…
Informe LinkedIn Telco España 2026: cómo se comunican los profesionales del sector

LinkedIn Telco Spain Report 2026: How the Sector’s Professionals Communicate

The Telco sector writes well on LinkedIn. In fact, it writes more than almost any other sector in Spain. And yet its impact falls short. This is the paradox we found when analyzing the LinkedIn presence of telecommunications professionals:…
Employer Branding en LinkedIn

Employer Branding on LinkedIn

Employer branding is no longer won from the corporate page alone. It's won through the people who work at your company and who make what happens inside visible. For years, many companies thought building an employer brand meant designing…
Cómo medir si tu Employer Branding está funcionando en LinkedIn

How to Measure Whether Your Employer Branding Is Working on LinkedIn

Many companies believe their employer branding is working because they post, get a few likes, or see more movement on LinkedIn. The problem is that this isn't enough. If you can't measure what's happening, who's driving it, and what real…
Líneas rojas y territorios de comunicación: la base de un programa de Employee Advocacy que funciona

Red Lines and Communication Territories: The Foundation of an Employee Advocacy Program That Works

Many employee advocacy programs don't fail for lack of enthusiasm. They fail for lack of a framework. The company wants its professionals to be more visible. It wants them talking on LinkedIn. It wants them to build reputation, strengthen…
Qué debe medir una plataforma de Employee Advocacy en LinkedIn antes de contratarla

What an Employee Advocacy Platform on LinkedIn Should Measure Before You Buy It

Many companies look for an employee advocacy platform thinking about content first. They want their employees to share posts, to have ideas worth publishing, or to get the program up and running quickly. The problem is that if you start there,…
Qué es el scoring de LinkedIn para empleados y cómo usarlo para mejorar su visibilidad

What LinkedIn Scoring for Employees Is and How to Use It to Improve Their Visibility

Many companies know their professionals should have more of a presence on LinkedIn. They sense it because they see more visible competitors, better-positioned executives, or sales teams generating more conversation in the market. The problem…
10 errores que frenan un programa de Employee Advocacy en LinkedIn

The 10 Mistakes That Kill an Employee Advocacy Program on LinkedIn

Many employee advocacy programs on LinkedIn don't fail because the idea is bad. They fail because they're poorly executed from the start. They launch with enthusiasm, a nice deck, and a real desire to activate employees and executives. But within…
Cómo comparar la presencia en LinkedIn de tu empresa y tus empleados frente a la competencia

How to Compare Your Company’s and Your Employees’ LinkedIn Presence Against the Competition

Many companies analyze their LinkedIn presence in a vacuum. They look at their activity. They check whether some employees post. They watch whether the corporate page shows any movement. And from that, they try to draw conclusions. The problem…
Employee Advocacy por departamentos, qué medir en marketing, ventas, RRHH y dirección

Employee Advocacy by Department: What to Measure in Marketing, Sales, HR, and Leadership

One of the most common mistakes when launching an employee advocacy program on LinkedIn is treating the whole company as if everyone communicated the same way. As if a sales team, someone in HR, an executive, and someone in marketing all had…